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Product review: Power Crunch protein energy bars

I’m a sucker for sweet and crispy wafers, such as Kit-Kats, those Belgian wafers you can find in the candy aisle, and the really-bad-for-us ones in the cookie aisle–you know, the ones that are usually “value” brand and are strangely colored to resemble vanilla, chocolate and strawberry. But of course, what makes these crispy and creamy snacks so delicious are the combination of fat (butter or oil or both) and sugar–lots of sugar. And that means eating too many of these things makes us fat at an exponential rate.

I also am constantly mesmerized by packaging and as my wife will attest, I gravitate to new products and HAVE to try them. It’s in my DNA or something. And when I’m trying to eat healthy, these items call out to me even more. Well, there are protein bars, right? Well, most of the time, stuff like South Beach, Zone and Cliff Bars are all nice options that are low in sugar, high in protein. But most of those just taste terrible–they have this protein powder-ish after taste, sort of like a combo of yogurt and ricotta in powder or nougat form.

Hence when I saw Power Crunch Protein Energy Bars in Trader Joe’s, I was skeptical but had to try them. The package made this bar to look akin to a Kit-Kat, and I picked up a vanilla and a chocolate bar. And when I was hungry later in the day, I grabbed a vanilla bar, and I suddenly heard a choir in my head as if I’d found the meaning of life. Could it be? A delicious crunch bar that was low in sugar? Yes! These bars are incredible–and are high in protein, low in sugar (14 grams of protein/5 grams of sugar), and the first ingredient is whey protein isolate blend. They have 12 grams of fat, from palm oil mostly, but if you are going low carb that’s usually not an issue. Is there an aftertaste? Well, ever so slightly but it’s not anything like those bars I mentioned earlier. And when it tastes this good and seems sweet, it doesn’t matter.

I went and bought a case of vanilla, chocolate and cookies N cream online–and the fine folks at Power Crunch sent me a box of peanut butter creme and berry creme. I also tried the chocolate fudge flavor from the store, but that was the only one I wasn’t crazy about. And the vanilla and chocolate are still my faves, and I can tell you they have a customer for life in me.

Hopefully you will find these bars too–you will be glad you did, I promise!

  

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