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Cheesy Garlic Bread? Really?

Chef JimRemember back in March when we wrote about the Lay’s Potato Chips contest called “Do Us a Flavor?”

Well, last month they announced the winner, Cheesy Garlic Bread, submitted by Karen Weber-Mendham of Wisconsin. I live in Wisconsin, and I love cheese, but this one was my least favorite of the three. I’m not sure who came in second and third, but I liked the Chicken & Waffle the best, followed by the Sriracha. Oh well, I guess in the end most of the country is more likely to opt for a flavor that is classic and a tad more common and old school of an idea. And that’s okay. Or maybe those folks genuinely liked the Cheesy Garlic Bread the best, and that’s okay too.

But the reality that I’d never get to have those Chicken & Waffle chips again kind of bummed me out. Have no fear, the Frito-Lay publicist told me, however. She sent me a bag of the Chicken & Waffles (as well as two more bags of Cheesy Garlic Bread…ha!), and told me the other two flavors might be making an appearance on shelves for a limited time this summer. Lay’s sure has the marketing to this down, because in the end they may satisfy all palates with this contest.

And I’m already thinking about a flavor I could submit next year. How about you? What are your flavor ideas?

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