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Product review: VeeV

Chef JimLet me preface this by saying I’m not big on liquor or mixed drinks. I like beer and I like wine, and sometimes a bloody Mary. But it might be difficult for me to tell you how one vodka or rum tastes over another. That said, when I received a bottle of a new product called Veev to try, I was intrigued. VeeV is a new liquor created by two brothers, and it’s made with one of the recently discovered superfruits, the acai (pronounced a-SIGH-ee) berry. The literature touts acai as the new pomegranate.

So over Labor Day weekend, when it was blazing hot outside, my wife and I decided to give VeeV and some of the recipes they included a try. We made the mojito and the “superfruit sangria.” The mojito was delicious–not too sweet and the kind of drink you have on a hot day in which you can’t even tell there is alcohol in it. That is a good thing and a bad thing, if you know what I mean. The sangria was made with red wine, cranberry juice and pomengranate juice, and it was refreshing too, but somehow not as tasty as the mojito. The materials included several more recipes including “skinny acai lemonade,” an “acai cosmo” and a “ginger fizz.” In other words, VeeV can be used as a substitute for many other clear liquors such as gin, vodka or tequila.

Being a superfruit beverage, there are no doubt claims about the benefits of the acai berry. Of course, assuming you will drink a lot of VeeV and receive a lot of health benefits might be misleading–however, VeeV probably does have a leg up on many other liquors in that regard. And hey, the bottom line is, it tastes really good–and there is still some summer and then Indian summer left to enjoy it on a hot day.

Check out www.veevlife.com for more information or availability where you live.

  

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