Now this is one of those ideas that will make you smack your own forehead, and tell yourself you should have come up with the idea –make your own cereal based on various lists of ingredients. That’s the premise of me & goji, the brainchild of two friends named Alexander and Adam, who enjoy healthy food that tastes good–but also with an eye toward the fact that different people like different types of cereal ingredients.

So you go to www.meandgoji.com, and you choose a base such as flakes, or hoops or granola; and add things like dried fruits and nuts. I ordered the oat rings with dried cherries, granola clusters and almonds. And there are several things I like about me & goji. First, the oat rings are solid and sturdy and stand up to milk for several minutes. You know they are made from whole grains, yet they taste really good. The cherries are tart but not too tart, and the clusters and almonds add a nice counterpunch. The only drawback is that I would like to have more of the secondary ingredients. I’m guessing it’s about 70% oat rings, and 10% of each of the others.

It also comes in a cool capsule that you can stick easily in a gym bag and have a good snack after working out. You also get to name it whatever you want, so mine was “Mikey’s Mix.”

You also pay per ingredient, so you have some control over that. And me & goji might cost you more than a traditional box of healthy cereal, but the fact that you can custom design it and tote it easily anywhere makes it worth that. It’s also a cool thing to order for holiday gifts and/or stocking stuffers. In fact, I’m going to order some today for that very reason.

So check out me & goji, but don’t beat yourself up for not thinking of the idea first.