In the PR world, there are gimmicks, and there are the actual bright ideas that, when done correctly, can become a company’s signature. Frito-Lay has, in this blogger’s humble opinion, potentially laid the groundwork for the latter with their new Lay’s Potato Chip Do Us a Flavor competition. When I first heard about the competition on a radio talk show promo, I knew I had to try these chips. The concept? Lay’s asked for suggestions for new flavors between July and October of 2012, and received 3.8 million submissions from which there were three finalists chosen.

When the opening bell of the New York Stock Exchange rang on February 12, the three finalists for the contest were on hand along with actress/restauranteur Eva Longoria and celebrity chef and restauranteur Michael Symon to kick off the contest, which runs until May 4, to introduce their flavors to the world. Here are the options and my thoughts on each one….

Lay’s Cheesy Garlic Bread (submitted by Karen Weber-Mendham of Land O’ Lakes, Wisconsin) has a big, bold hit of garlic immediately after biting into the chip, followed by a more subtle cheese taste. I’m not a huge garlic guy, and while the flavor was more of a roasted garlic note, it kind of overpowered the other flavors of the cheesy garlic bread. And I think what is a tad disappointing is that, since I live in Wisconsin like Karen does, I would have preferred the cheese to be more dominant.

Lay’s Sriracha (submitted by Tyler Raineri of Lake Zurich, Illinois) has a touch of sweetness at the start, followed by a big chili pepper kick–just like the sriracha sauce. And it keeps getting hotter and hotter the more you eat. I love spicy food and love sriracha, and I definitely dig this flavor, but it still was my second favorite of the three.

Lay’s Chicken & Waffles (submitted by Christina Abu-Judom of Phoenix, Arizona) was the flavor I wanted to try the most, and it wound up being the one I liked the most, and wanted to just keep eating. If you’ve never had chicken and waffles, let me tell you you are missing out on one of the culinary world’s greatest gifts to our palates. The combination of crispy, juicy fried chicken with a light and fluffy waffle, both drenched in maple syrup, has my mouth watering as I type. And these chips had those notes–maple sweetness, followed by a faint savory chicken flavor. It was like a Chicken in a Biskit cracker dipped in maple syrup. Okay, where are my chips? Now I’m hungry for more.

For more information, please visit the Do Us a Flavor website, which also gives options to vote for your favorite, such as on Facebook. As for where to find the flavors, I’ve seen them in various stores, so you should be able to locate the chips easily as well….or you can use their handy store locator. So what are you waiting for? Do the fine folks at Frito-Lay a flavor!

I love Buffalo wing sauce. I love it so much that I am starting a new column every so often here called “Wing Sauce Wednesday” in which I will review a product made with Buffalo wing sauce, or tell tales of something related to wing sauce, or bathe in it. Okay, maybe not bathing in it. But man, my mouth waters when you mention this stuff. Anyway, it’s become a mainstream flavor in so many foods now, that I thought we’d start to mention as many as we can–weekly, bi-weekly, or monthly, or whatever.

First up, Nabisco Wheat Thins Spicy Buffalo. Wheat Thins are delicious, and have a signature sweetness that offsets the whole grain crunch. So how would a spicy flavoring alter the overall experience? It’s really good–with a very generous dusting of Buffalo wing sauce powder, a bit spicy but not too spicy, and with that nice tang that wing sauce has. And you can tell by the sweetness you are eating Wheat Thins. The only drawback? That sweetness is a bit odd against the salty and spicy tang–odd, but tasty…if that makes sense.

Anyway, if you like Wheat Thins and wing sauce, you should definitely try these crackers.

I’ve never seen such hype around March Madness bracket-wise. There are brackets for everything now, but many of them are food-related. What are the top cereals, the top snack foods, the top fast food. Well, here are some snacks that were sent to us to review during March Madness–Planters Five Alarm Chili Dry Roasted Peanuts, and Dry Roasted Pistachios. As the press release said, before mentioning that these are indeed a healthy and tasty snack option, “What’s a party without Mr. Peanut?”

Dry Roasted Pistachios–these nuts are roasted in the shell with sea salt added. I was expecting these to be without shells as many pistachios now are, but that’s okay. I think part of the charm of pistachios is opening the shells. It takes longer and makes you eat slower. And they were nice and easy to crack open which is always a plus. Oh, and the taste? Delicious, and a good source of fiber and protein to boot! By the way, remember when pistachios had that pinkish-red dye? You ate them and your hands looked like they were smeared with lipstick. Just thought I would throw that in to reminisce.

Five Alarm Chili Dry Roasted Peanuts–One of the biggest complaints I have about spicy snack foods is that they are often not spicy enough. Not so with these dry roasted peanuts. They are spicy in a deceptive kind of way–you pop them in your mouth, and enjoy the peppery/spicy taste of the dry rub. Then a boot comes up from behind and kicks you square in the butt. And one of the best parts? They are dry roasted, so you don’t get oily hands afterward. The peanuts also now come in a plastic jar, and there is a little “green” sticker on it that says “84% less packaging.” Hey, more spice, less carbon footprint. But yeah, these are might tasty too.

So the Final Four starts this weekend, which means more time to enjoy March Madness party food like Planter’s nuts.

I’ve said this a million times, but I could live on wing sauce. I could drink it. I could eat it on every food known to man. I use it in recipes, I put it in my chili or in my soup. I douse food with it. I dip wings in it that don’t have wing sauce. And I love foods that use it, commercial foods or otherwise.

Such a food is Pringles Xtreme Blastin’ Buffalo Wing potato crisps (don’t call them chips, I think it’s illegal or something). I bought a stack of these today and they are true to the original flavor–that tangy, peppery, spicy, salty deliciousness. But it’s not doused–instead it’s kind of sprinkled and/or caked on each crisp. And so you get the flavor blast in addition to the subtle Pringle’s potato taste. This is good snack food–not necessarily good for you, but good tasting, good-with-beer, good-with-sandwich, good-with-late-night-anything snack food.

If you like Pringles and you like wings, why are you still reading this? Go buy a can/stack now and watch them disappear!

I didn’t quite get the robot analogy that came with a package from the PR firm who sent samples of the new Emerald Nuts Breakfast on the Go! Nut & Granola mixes. Their message was that robots can turn out ordinary granola bars, but these Emerald “deconstructed” granola packets “humanize your morning.” Um, okay. But we’re not here to poke holes in the PR campaign. No, we are here to test out the food and let you know how it is. And in this case, the food is really good. They sent a sample of all three flavors, so let’s go over each one, shall we?

Berry Nut Blend–this one has granola clusters, glazed walnuts, yogurt raisins, peanuts, and of course–dried berries. It’s a nice, sweet blend without being overtly sweet, and the glazed walnuts take it up a notch.

Breakfast Nut Blend–very similar to the Berry Nut Blend, but with dried apples instead of dried berries. It also has the awesome glazed walnuts, but I will say that I like the dried berries better than the hard-to-chew dried apples.

S’mores Nut Blend–A bit different than the other two, this one features cocoa roasted almonds and has bits of dark chocolate, tiny graham cracker cookies, and also dried marshmallows to created the s’mores effect. Nuts and berries are good, but let’s face it, chocolate anything is better. This was easily my favorite of the three.

The only drawback to these bagged snacks is that they are a tad more difficult to eat than a granola bar, at least if you are driving or doing something else at the time. But it sure is a nice alternative. That was probably the message all along, but robots? I still don’t get it. Anyway, give these a try and let me know how you liked them.