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Lay’s Do Us a Flavor contest is a home run

In the PR world, there are gimmicks, and there are the actual bright ideas that, when done correctly, can become a company’s signature. Frito-Lay has, in this blogger’s humble opinion, potentially laid the groundwork for the latter with their new Lay’s Potato Chip Do Us a Flavor competition. When I first heard about the competition on a radio talk show promo, I knew I had to try these chips. The concept? Lay’s asked for suggestions for new flavors between July and October of 2012, and received 3.8 million submissions from which there were three finalists chosen.

When the opening bell of the New York Stock Exchange rang on February 12, the three finalists for the contest were on hand along with actress/restauranteur Eva Longoria and celebrity chef and restauranteur Michael Symon to kick off the contest, which runs until May 4, to introduce their flavors to the world. Here are the options and my thoughts on each one….

Lay’s Cheesy Garlic Bread (submitted by Karen Weber-Mendham of Land O’ Lakes, Wisconsin) has a big, bold hit of garlic immediately after biting into the chip, followed by a more subtle cheese taste. I’m not a huge garlic guy, and while the flavor was more of a roasted garlic note, it kind of overpowered the other flavors of the cheesy garlic bread. And I think what is a tad disappointing is that, since I live in Wisconsin like Karen does, I would have preferred the cheese to be more dominant.

Lay’s Sriracha (submitted by Tyler Raineri of Lake Zurich, Illinois) has a touch of sweetness at the start, followed by a big chili pepper kick–just like the sriracha sauce. And it keeps getting hotter and hotter the more you eat. I love spicy food and love sriracha, and I definitely dig this flavor, but it still was my second favorite of the three.

Lay’s Chicken & Waffles (submitted by Christina Abu-Judom of Phoenix, Arizona) was the flavor I wanted to try the most, and it wound up being the one I liked the most, and wanted to just keep eating. If you’ve never had chicken and waffles, let me tell you you are missing out on one of the culinary world’s greatest gifts to our palates. The combination of crispy, juicy fried chicken with a light and fluffy waffle, both drenched in maple syrup, has my mouth watering as I type. And these chips had those notes–maple sweetness, followed by a faint savory chicken flavor. It was like a Chicken in a Biskit cracker dipped in maple syrup. Okay, where are my chips? Now I’m hungry for more.

For more information, please visit the Do Us a Flavor website, which also gives options to vote for your favorite, such as on Facebook. As for where to find the flavors, I’ve seen them in various stores, so you should be able to locate the chips easily as well….or you can use their handy store locator. So what are you waiting for? Do the fine folks at Frito-Lay a flavor!

  

Foods I miss from…..Cleveland

After living in New York from when I was born until I was around 27 or 28, I moved to Cleveland and kick-started my life and career in various ways that, while involving many twists and turns, were somewhat defining. I also went through various phases of food experimentation–and back in the late ’80’s, and ’90’s there was a lot of low-fat this and that, and less meat. Thankfully the pendulum for that stuff swung back toward high protein, low-carb, which is still not ideal (I want to eat everything, yo), but, well, I love bacon. Let’s leave it at that.

Anyway, as was the case when I moved away from New York, moving from Cleveland to Nashville left a void in some areas food-wise. And so here are a few items I miss and still do from the Buckeye state…..

Aladdin’s–okay so this isn’t a food item as much as it’s a restaurant, but it’s something I have to have when going back there. Aladdin’s is a local chain that serves delicious and inexpensive Middle Eastern food. They have great stuff like hummus, stuffed grape leaves and falafel. But it’s more than that–they have some delicious signature items like pita pizzas and one I miss in particular is the one with spicy chicken, peas, fried onions and a spicy tomato mixture. Also, they have these smoothies that you can get with combinations of fruits and vegetables. Seriously, they make veggies more palatable than you can imagine using a blender.

Pad thai–I’ve never had pad thai like the pad thai at Phnom Penh in Cleveland. It’s….wait for it…..Phnomenal. Sadly, I haven’t been back there since moving in 2003, but maybe next time. I mean, we have great Thai and Vietnemese and Laoatian food here in Madison, but….

Pizza–There really is great pizza in Cleveland. There is Mama Santa’s, Tasty, Geraci’s on the east side. There is Antonio’s and Santos on the west side. This is all coming from a New Yorker too.

West Side Market–There is nothing like the West Side Market in Cleveland. It’s an institution, and you can get all kinds of fresh produce, but also the indoor portion has vendors selling meat, bakery products, cheese, nuts, candies, and more. It was always fun to go there hungry, and we try to get to the market whenever we are in town. My mouth is watering thinking of the spicy jerky at this one place, and I think Michael Symon profiled it on The Best Thing I Ever Ate on Food Network once.

Krispy Kreme Donuts–I don’t think there is a single donut shop in Madison. In fact, you have to go to grocery stores and gas stations to find donuts at all. Yikes. But the ones in Krispy Kreme are freaking heavenly. The glazed ones in particular are their signature item, and it’s quite easy to down five or six at a sitting (no, I really haven’t ever actually tried that. No, really!).

Homemade granola/fruit bars–The Arabica coffee shop at University Circle has these pastries they sell at the counter, and they are like granola bars with a layer of cherry or berry preserves. And I go way out of my way to get some no matter how long we are in town for. In fact, last time I think I brought home a dozen.

Tommy’s fries–Tommy’s in Cleveland Heights has amazing french fries, but also makes some mean sandwiches and veggie creations. Oh, and milk shakes!

I know there is more. But we’ll have to just re-visit this column from time to time!

  

Chopped All-Stars Ups The Ante

If you watched last year’s “Chopped All Stars” on Food Network, you know that it was riveting and must-see TV. I, for one, was thrilled to see some of the judges, who were generally very difficult to please and very hard on the contestants, have to compete and see what it was like on the other side. But even better, in addition to the “judges” round, there were three other rounds with themes–former contestants on “Food Network Star,” for instance, and then one final round featuring the four winners. Former “Next Iron Chef” contestant Nate Appleman won last year’s inaugural crown.

So of course, Food Network had to make Season 2 of “Chopped All Stars” (premiering Sunday, April 8th) bigger and better. Seriously, if you are a Food Network junkie, you’re going to freak when you see this list. Here, I’ll just lift it right from the network’s press release:

Part 1, “Iron Chefs Do Battle” Premieres Sunday, April 8th at 9pm ET/PT
Competitors: Iron Chefs Cat Cora, Marc Forgione, Jose Garces and Michael Symon
Judges: Scott Conant, Aarón Sanchez, Geoffrey Zakarian

Part 2, “Prime Time vs. Day Time” Premieres Sunday, April 15th at 9pm ET/PT
Competitors: Show hosts Keegan Gerhard (Food Network Challenge), Jeffrey Saad (United Tastes of America, Cooking Channel), Aarti Sequeira (Aarti Party) and Marcela Valladolid (Mexican Made Easy)
Judges: Amanda Freitag, Aarón Sanchez, Geoffrey Zakarian

Part 3, “Food Network Star Contestants” Premieres Sunday, April 22nd at 9pm ET/PT
Competitors: Food Network Star Season Seven Finalists Justin Balmes, Penny Davidi, Vic “Vegas” Moea and Chris Nirschel
Judges: Scott Conant, Amanda Freitag, Aarón Sanchez

Part 4, “Judge Remix” Premieres Sunday, April 29th at 9pm ET/PT
Competitors: Chopped judges Alex Guarnaschelli, Marc Murphy, Marcus Samuelsson and Chris Santos
Judges: Amanda Freitag, Aarón Sanchez, Geoffrey Zakarian

Part 5, “Grand Finale” Premieres Sunday, May 6th at 9pm ET/PT
Competitors: Prior episode winners
Judges: Anne Burrell, Amanda Freitag, Aarón Sanchez

I mean, seriously? The “Judge Remix” round is going to be awesome, but really, all of them are compelling themes. If you saw “Food Network Star” last year, you know that Penny Davidi is a great cook but also a drama queen who is sure to add to the ratings.

And if you’re not familiar with “Chopped,” the show is hosted by Ted Allen, and the four contestants have 20 minutes to cook an appetizer using four items in a mystery basket, after which one contestant is “chopped,” or eliminated. Then the remaining three cook an entree in 30 minutes, and the two finalists have 20 minutes to make a dessert. The producers of the show, of course, find all kinds of weird ingredients and put items together that should never go together (for example–jelly beans, fish, purple carrots and potato chips). But that adds to the fun.

So there you have it–another great season of “Chopped All Stars” awaits next month. Will you be watching?

  

Two great food shows right now

There are so many food related TV shows now that it gets mind-blowing to try and watch them all or to even DVR them all. But I want to turn you on to two that have new seasons happening now that you should absolutely watch, especially if you are a foodie.


The first is “Top Chef: Texas” on Bravo. I haven’t watched this week’s episode yet but caught the season premiere last week. The production company Magical Elves consistently hits home runs with their shows, especially this one. This year it’s big, just like the state of Texas, and in addition to regular judges Padma Lakshmi (host), Tom Colicchio and Gail Simmons, they have added Emeril Lagasse and Hugh Acheson. And they began with something like 30 contestants, but only half or so of which will actually wear the Top Chef chef coats and have a real chance to compete for the title of Top Chef. This show airs on Wednesday nights on Bravo, and if you haven’t seen it, you have to check it out. This is one show that knows how to keep us interested and just delivers quality shows every week. I can’t wait to see how this season progresses.


The other show is “The Next Iron Chef: Super Chefs” on Food Network. The “Next Iron Chef” reality show brought us the likes of Jose Garces and Michael Symon, but this season is like no other. This time, they have all celebrity chefs, many of which we have already seen on Food Network such as Beau McMillan, Anne Burrell, Robert Irvine, Geoffrey Zakarian, Alex Guarnaschelli, Michael Chiarello and Marcus Samuelsson. Sign me up! So far two episodes have aired, and it’s clear that the level of competition is maybe like no other show that Food Network has ever seen, mainly because of how incredibly talented each chef is. Whoever came up with the idea of going this route as opposed to finding ten great restaurant chefs we have never heard of? Genius. This one airs Sunday nights on Food Network.

That’s it for now. There are more great shows going on and many more holiday themed shows we can talk about, but I think you should check these two out before the seasons get too old.

  

Michael Symon’s B Spot

Chef JimI’m not going to profess being a restaurant critic, nor even a trendy food blogger. What I am is an average Joe with a food blog who knows good food when he eats it. And two Fridays ago when I had lunch with a buddy and business associate in Cleveland, we ate at Michael Symon’s B Spot and as you might expect, the burger I had was phenomenal.

I lived in Cleveland for 11 years, but I never went to Symon’s famed Lola Bistro in the Tremont section of town. Symon, of course, had his career blow up when he became a Food Network Iron Chef, and regular contributor to the network on shows such as “The Best Thing I Ever Ate.” And I had the opportunity to chat with him for Bullz-Eye last year.

Anyway my buddy Jason is a vegetarian, but he told me to order the Symon Says burger, which one of his co-workers said was awesome. And it was…..a burger with a thick slab of fried bologna, some cole slaw, American cheese and whip sauce (a nifty blend of…wait for it…mayo and mustard). Everything about this burger was delicious….everything separately and everything together in harmondy. And the fries were thin and crispy with just a touch of salt and rosemary (and my wife will attest that I don’t like rosemary!). Washed down with a pilsner at lunch time, you can’t get any better than an Iron Chef-recipe burger and fries and beer. And next time we get to Cleveland, I plan on trying more of the burgers (they also specialize in bratwurst, bologna sandwiches, bar snacks, big salads and “badass” shakes–hence all the B’s)!

  

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