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Product review: Krave Jerky

You know how when you buy a car, and then you notice your model of car everywhere on the road? Yeah, where am I going with this? Well, about a month ago I was perusing the cool and interesting food items at World Market, and on the little hooks in between shelves sat some beef jerky–called Krave. And I was struck immediately by the flavors–Chili Lime, and Sweet Chipotle. I must have this jerky, I thought. And so I did. I took it home and tried the chili lime first, and it was love at first bite. Not only was this jerky bursting with flavor and spice, it was extremely tender, the direction that many commercial jerky varieties seem to be going in–that is, away from chewy meat that takes an hour to chew, to a more tender, almost fresh type.

Anyway, the Sweet Chipotle kind of paled in comparison to the Chili Lime, which I inhaled almost in one sitting. Then I did what I do a lot of these days–I looked up Krave online, and contacted them to profess my undying love. And when I perused the site, I found out they have several cool flavors–including Basil Citrus and Orange Pineapple. But the cool thing is that they match the flavor profile to type of meat–so the Basil Citrus is for turkey jerky, as is Lemon Garlic. The other beef flavors are Garlic Chili Pepper (my new favorite that I am gnawing at like a caveman as I am writing this–tastes like beef teriyaki Chinese takeout) and Pineapple Orange. And their smoked teriyaki flavor uses pork as its canvas, and it’s also tender and delicious and one of my other faves.

Right now I have a big bag of Krave that I’m working through a little at a time, since my wife got me the 5-jerky sampler pack for Valentine’s Day, and the fine folks at Krave sent me the Pineapple Orange to try. I also keep finding Krave in stores–in Target, Walgreens and other places (back to my original point, you see). And if I see the Chili Lime, Chili Garlic or Smoked Teriyaki variety, I can’t walk past it without grabbing a bag. And so my bag O Krave is never empty.

My only complaint is that they got rid of the Curry flavor before I had a chance to try it. And when I went to order some of the Garlic Chili Pepper flavor yesterday, they were out of stock. Luckily I stopped at World Market yesterday and stocked up. But they also told me a new flavor is being developed–Black Cherry Barbecue. I love that this company is coming up with new, bold and interesting flavors and maybe rotating them out. And rotating is fine so long as I know I can stock up on my faves.

My point is, if you see Krave, buy it and eat it! You will Krave it just like I do now.

Mikey’s Beef Fried Rice

I’ve been on a mission lately to find Chinese roast pork in the grocery store. And I don’t think it’s gonna happen. One day I will stop being lazy and just pick up a container of it from the local takeout place and make my own fried rice with it. Because lately I can’t seem to find good fried rice. It’s either bland, too yellow and not brown enough, has too many onions or green onions, not enough meat, or all of the above.

So yesterday I was in the grocery store and saw these really nice stir fry beef strips. The last thing we had on our weekly menu (yes, Mrs. Mikey and I try to do that) was fish, and I had not thawed it, and want to be especially careful thawing seafood. So now then. I suddenly had a vision in my head for fried rice. Basically watching a lot of “Chopped” and “Top Chef” has made me try to think more creatively than usual lately.

So I took the beef strips and marinated then in teriyaki sauce for 15-20 minutes or until I prepped the other ingredients–Trader Joe’s frozen brown rice (poke a few holes in the bag and nuke for 3 minutes for absolutely perfectly sticky and delicious brown rice), carrots, 1/2 an onion, some snow peas, ginger, canola oil, sherry, soy sauce, sesame oil, sriracha, some cilantro, a lime, and a couple of eggs. I chopped the ginger up fine, chopped the carrots (I used baby carrots) and the onion, and then sliced the snow peas into slivers. I put about a tablespoon of oil in a large nonstick skillet and when hot to the 2-inches-away touch, put the veggies in the pan and stirred, adding a bit of salt and pepper. After the onion just started to brown I removed the vegetables to a plate and added the beef to the pan, with some salt and pepper. The beef started to brown but I wanted it to be slightly charred in spots, or in this case a bit overdone to make it like a sponge for the teriyaki sauce if that makes sense.

Then I put the beef on a plate, and poured a little bit of sherry and soy sauce in the pan to deglaze it. I added a touch more canola oil, a sprinkling more of sherry and soy, a few drops of sriracha and a few drops of sesame oil. I put the veggies back in, chopped the beef into small pieces and added them to the pan, followed by the rice. Then I stirred, and added a little more teriyaki sauce and set aside to keep warm. Meanwhile, I heated a small nonstick skillet over medium heat and cracked two eggs in it. I put the rice in two bowls, topped each with a sunny side up egg, some chopped cilantro and a lime wedge, and there you have it….Mikey’s Beef Fried Rice!

My only regret is I forgot to snap a picture. But I will say it was some of the best fried rice I’ve ever made, and Mrs. Mikey agreed. Damn, now I’m hungry again.

Lay’s Do Us a Flavor contest is a home run

In the PR world, there are gimmicks, and there are the actual bright ideas that, when done correctly, can become a company’s signature. Frito-Lay has, in this blogger’s humble opinion, potentially laid the groundwork for the latter with their new Lay’s Potato Chip Do Us a Flavor competition. When I first heard about the competition on a radio talk show promo, I knew I had to try these chips. The concept? Lay’s asked for suggestions for new flavors between July and October of 2012, and received 3.8 million submissions from which there were three finalists chosen.

When the opening bell of the New York Stock Exchange rang on February 12, the three finalists for the contest were on hand along with actress/restauranteur Eva Longoria and celebrity chef and restauranteur Michael Symon to kick off the contest, which runs until May 4, to introduce their flavors to the world. Here are the options and my thoughts on each one….

Lay’s Cheesy Garlic Bread (submitted by Karen Weber-Mendham of Land O’ Lakes, Wisconsin) has a big, bold hit of garlic immediately after biting into the chip, followed by a more subtle cheese taste. I’m not a huge garlic guy, and while the flavor was more of a roasted garlic note, it kind of overpowered the other flavors of the cheesy garlic bread. And I think what is a tad disappointing is that, since I live in Wisconsin like Karen does, I would have preferred the cheese to be more dominant.

Lay’s Sriracha (submitted by Tyler Raineri of Lake Zurich, Illinois) has a touch of sweetness at the start, followed by a big chili pepper kick–just like the sriracha sauce. And it keeps getting hotter and hotter the more you eat. I love spicy food and love sriracha, and I definitely dig this flavor, but it still was my second favorite of the three.

Lay’s Chicken & Waffles (submitted by Christina Abu-Judom of Phoenix, Arizona) was the flavor I wanted to try the most, and it wound up being the one I liked the most, and wanted to just keep eating. If you’ve never had chicken and waffles, let me tell you you are missing out on one of the culinary world’s greatest gifts to our palates. The combination of crispy, juicy fried chicken with a light and fluffy waffle, both drenched in maple syrup, has my mouth watering as I type. And these chips had those notes–maple sweetness, followed by a faint savory chicken flavor. It was like a Chicken in a Biskit cracker dipped in maple syrup. Okay, where are my chips? Now I’m hungry for more.

For more information, please visit the Do Us a Flavor website, which also gives options to vote for your favorite, such as on Facebook. As for where to find the flavors, I’ve seen them in various stores, so you should be able to locate the chips easily as well….or you can use their handy store locator. So what are you waiting for? Do the fine folks at Frito-Lay a flavor!

Preview: Travel Channel’s Feed the Beast

From Travel Channel, the network that has brought us some cool food shows the last few years such as the Adam Richman Man vs. Food franchise, and various Andrew Zimmern and Anthony Bourdain shows, comes a hip new gluttonous guilty pleasure–Feed the Beast, hosted by Mikey Roe. The show premieres on Wednesday, March 6 with two 30-minute episodes back to back at 9:00 pm and 9:30 pm ET/PT, with the San Francisco and Austin episodes first in line.

The premise of the show is that Roe is a creature of late night, and appreciates everything that the midnight to sun-up time frame has to offer–from night life, to parties, to–you guessed it–food. And, just like night life in general, the craziest combinations and food offerings are also abundant after midnight. Roe is someone who really appreciates these foods too, and he also appreciates the atmosphere, activities and the alcohol that goes along with that food. He also knows where to go, and as a hybrid of, say, Richman and Guy Fieri, Roe knows how to make you want to try some of this crazy food right along with him. In fact, after watching the screeners on Sunday, my wife and I cooked up some Mexican breakfast for dinner.

You won’t believe some of the things Roe gets to eat, and it’s remarkable that he samples all of the crazy combinations of foods–for example, deep fried peanut butter and jelly sandwich followed by a jackalope sausage and bacon bloody mary. I don’t know if these were literally filmed in one night, or if there was much editing to be done, but if it’s all in one night, I’m seriously impressed by how much of an iron stomach Roe has.

Fans of some of the above mentioned shows are going to love Feed the Beast, and are going to love watching Mikey Roe take us to these crazy places. I just know it.

Jenny’s chalkboard: Mexican breakfast for dinner

With an assist from food TV–including a new show on Travel Channel called Feed the Beast, which I’ll be previewing before it premieres on Wednesday; and then an hour of Food Network’s Diners, Drive Ins & Dives yesterday, and after my wife (i.e. Jenny) and I both had this sluggish, head-achy thing going on, we decided we needed to eat something fatty and greasy. We were not hung over, but that’s what it felt like, and we needed a Sunday morning hangover remedy on Sunday evening. Those shows made me crave eggs and fat and salt, and when I saw we had chorizo in the fridge, I knew what had to be done–we had to make Mexican breakfast for dinner. Jenny agreed and put that on her chalkboard.

So what you’re seeing in the photo and that went happily into our bellies last night is this…..first, I took a leftover baked potato and cut that up, and stir fried it in a bit of canola oil. Meanwhile, as the potato was cooking, I took a link of chorizo (by link I mean it was maybe a foot long), removed the meat from the “fake” casing, and fried that up in a pan for about 10 minutes until it was cooked through and crispy, draining on paper towels. I wiped out the pan, and fried four eggs in it. Jenny shredded some cheddar cheese (full fat kickass Wisconsin cheddar), and I cubed an avocado while the eggs were cooking. I also opened up a can of refried black beans, and chopped some cilantro. As the eggs were set, it was time to assemble this creation in a big bowl–

First, the potatoes, which were nice and crispy. Then a dollop of refried beans and the chorizo. We topped that with two eggs in each bowl, followed by the avocado chunks, cheese and cilantro. Oh, and some Mexican hot sauce for good measure. Suffice to say we both felt so much better after eating this dinner. It was one of those food nirvana moments when you feed your body what it’s craving, and then some. And hey, now I know what to make next time we are hung over….and we hope you try it too.

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